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TALAGOM

a scandi-inspired home organization and lifestyle brand

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TALAGOM

a scandi-inspired home organization and lifestyle brand

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brand identity

brand strategy

website

print design

COPYWRITING

NAMING

TALAGOM

a scandi inspired home organization and lifestyle brand

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Talagom Home Organization empowers on-the-go lifestylers to take action and own their spaces through sustainable Scandinavian home organization and approachable minimalist lifestyle coaching.

THE STORY

THE COLOR PALETTE

Talagom appeals to the high end on-the-go home owner in the Seattle Metropolitan area. With a name combing Mindy's Finnish and Scandi heritage (talo meaning home, lagom meaning cozy), the personability of the business is conveyed. The branding focuses on luxury elements and colors reflective of the golden hour of the Pacific Northwest to integrate organic, earthy, and cozy tones. 

TALAGOM

service / lifestyle brand

TALAGOM

interior organization coach

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